Mission
Promote technological innovation in the agro-industrial sector of sugarcane in Colombia in order to increase the adoption of sustainable practices in production units, through the participation of producers and researchers in the management of communication, knowledge transfer and technology validation.
Workspaces
Variety program
Market research
- Customer Characterization
- Analysis of information on customer needs
- Analysis and evaluation of technology adoption
- Customer Database Administration
Product marketing
- Identification of the products to promote
- Segmentation of potential users by product
- Implementation of marketing strategies by product and user segments
Transfer and training programs
- Technology transfer groups, GTT
- Training Programs - Training Center
- Learning and technical assistance program, PAT
- Meetings and events
Communications
- Publications and production of informative material
- Development and production of web content and social networks
- Production of audiovisual material
- Attention of visitors
