Technical cooperation and technology transfer service

Mission

Promote technological innovation in the agro-industrial sector of sugarcane in Colombia in order to increase the adoption of sustainable practices in production units, through the participation of producers and researchers in the management of communication, knowledge transfer and technology validation.

Workspaces

Variety program

Market research

  • Customer Characterization
  • Analysis of information on customer needs
  • Analysis and evaluation of technology adoption
  • Customer Database Administration

Product marketing

  • Identification of the products to promote
  • Segmentation of potential users by product
  • Implementation of marketing strategies by product and user segments

Transfer and training programs

Communications

  • Publications and production of informative material
  • Development and production of web content and social networks
  • Production of audiovisual material
  • Attention of visitors
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